Europe Face Cosmetics Market Outlook 2019-2035: Growth Opportunities | COVID-19 Impact Analysis

Europe Face Cosmetics Market Landscape/Overview 2019-2035

Europe Face Cosmetics market is expected to grow within the forecasted period. Socio–demographic changes in Europe are affecting demand for natural ingredients for cosmetics and related products. Europe’s ageing population is increasing the demand for natural ingredients with active properties, such as Anti-Ageing. On the other hand the younger generations are looking for more sustainable products which are environment friendly in nature. People are more inclined towards natural and wellness products which may affect the life expectancy of human life. Consumers in Europe are paying more attention towards health, they tend to shop more of natural products. The main factor driving the consumer lifestyle is health promotion and disease prevention. Skincare products such as creams, serums, eye creams and face masks have become popular in the recent years. The most important product containing liquor ice, mulberry and pomegranate gaining limelight are the anti- wrinkle, anti- pigmentation and anti -stretch marks products. Aloe Vera and Shea butter are also known for their anti- aging properties. Younger generation is looking forward to environmentally friendly , and sustainable products. Gen X Population is more concentrated with the fact of vegan and eco-friendly products.

The largest market for cosmetics and personal care products within Europe are Germany (13.8 billion), France (11.4 Billion), UK (10.9 Billion) Italy (10.10 Billion) and Spain (7 Billion). One effect of this scenario is the surge in demand for natural and organic cosmetics. The European market for natural and organic cosmetics has grown from €1 billion in 2007 to €3.6 billion in 2018. In comparison, the total European cosmetics market is growing at about 1% per year. Consumers tend to have an inclination towards natural and organic cosmetics as they feel they are safe for human life. Sales in the Face segment amounts to US$22,768.4m in 2020. The market is expected to grow annually by 3.5% (CAGR 2019-2035). In 2017, the European cosmetics market was valued at 77.6 billion euros, which makes Europe remain the largest market for cosmetic and personal care products in the world.

Market Segmentation

By Product Type

• Eye Care
• Face Mask
• Moisturizer
• Serum
• Cleansers and Toners
• Makeup
• Men’s Skin Cream
• Sunscreen
• Night Cream

By Concern

• Acne and Oily Skin
• Dark Circles
• Dry Skin
• Puffy Eyes
• Uneven Skin Tone
• Visible Pores
• Exfoliate
• Face Oil
• Sun Protection

By Specific Approaches

• Wrinkles and Volume Loss
• Dehydrated Skin
• Skin Out of Balance
• Pigment Spots
• Oily Skin/Acne
• Redness
• Dark Circles
• Sun Protection
• Beginning Skin Aging

By Skin Type

• Normal skin
• Sensitive Skin
• Fat Skin
• Dry Skin
• Combined Skin
• Mature Skin

By Product Lines

• Aqualia Thermal
• Ant Aging
• Youth Defense(Pre Anti Aging)
• Calming
• Solution(Number Regulation)
• Capital Soleil
• Dermafinish
• Ideal Body
• Lift Activ
• Minerlizing Thermal Water
• Mineral 89
• Neovadiol
• Normaderm
• Nutrilogie
• ProEven
• Purete Thermale
• Masks
• Homme

By Distribution Channel

• Online
• Offline
• By Category
• Mass Products 
• Premium Products

By Region
Europe (The U.K., Germany, France, Italy, Hungary, Spain, Poland, Sweden & Roe) Face  Cosmetics Industry {Market Share (%), Market Size (USD Billion)}

Opportunities

The other aspect which has been observed is the trend of clean beauty products which is growing the consumer demand. Consumers are seeking cosmetics and personal care products that are free from synthetic ingredients including parabens, phthalates, aluminium salts, sodium lauryl sulphate (SLS), sodium laureth sulphate (SLES) and mineral oils. These synthetic products are easily available in Europe and can be used in the formation of natural products. The clean beauty trend started in the United States and is moving to Europe, with many small independent brands launching clean products.

Natural ingredient suppliers should be aware of cosmetics ingredients with associated health risks. They should also know how to position their ingredients as natural and clean. Suppliers should be aware as to how the natural ingredients can be used as substitutes to synthetic chemicals and how feedstock from rubber industry can be used in place of processed ingredients. Suppliers should encourage the buyers to switch to natural products.European customers are better informed about the cosmetic products leading to more demand for natural products and natural ingredients. It is expected to observe that this concept would develop in the developing countries as well.

Key Market Players

• LookX Group
• Anisa International
• Beauty Lab
• Sabinsa
• Lucas Meyer Cosmetics
• Lipotec Active Ingredients
• HCT Group
• Silgan Dispensing Systems
• Skin Design London
• Univar Solutions
• Purearth
• ProDERM
• Jojoba Desert
• Skin Sense
• Charles River Microbial Solutions
• Clariant Active Ingredients
• Vantage Specialty Ingredients
• Simone Thomas Wellness
• BioAktive Specialty Products
• Codex Beauty
• Biotherm
• Vichy
• Nuxe
• Yves Rocher
• Bioderma
• La Roche Posay
• Caudalie
• Avene
• Klorane
• Melvita
• Marine Miracle
• Bad Norwegian
• Sprekenhus
• RA Organic Skincare
• Isun
• Neven
• ELDE
• Art Deco
• Zoeva
• Sans Soucis
• Mawi Love
• Dr  Hauschka
• Weleda
• Farina1709
• A4
• Und Gretel
• Lavera

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Geographical Market (Dominate Market / Target Opportunities)

Swedish-Danish ingredients company AAK, Europe’s leading producer of shea butter, asks its suppliers to commit to the company’s code of conduct for suppliers of raw materials. These kinds of initiatives are expected to become much more common in the market in the coming years. Natural ingredient suppliers should be aware of this trend and be prepared to provide traceability and information on the origin of their raw materials.

Fairtrade International provides most popular certification for standard products which contain honey, sugar, green tea and cocoa. The UK has the third largest market for cosmetics in Europe, but most of the products are made outside the UK. Natural ingredient suppliers should focus on the EU market .The number of women using day cream or lotions  declined 6% , use of night cream and lotions fell 4% , use of blemish balms, color correctors and daily defense products slipped 6%.
Consumers demonstrate a real sense of attachment and approval, with a high value attributed to cosmetics and personal care products are expressed across all age groups. Oral care, comprising of items such as toothpaste, mouthwashes and dental floss are perceived as highest priority, with 94% judging them as important or very important to their daily lives, including a full 64% considering it to be very important. This category is closely followed by body care products at 90% and hair care at 85%.

Regional differences of use may also influence perceived value. Sun care products are considered by 75% of Southern European respondents to be important or very important in their daily lives, while only 32% of Nordic consumers agree.For instance, the greatest perception gap is found in make-up products. 15% of male respondents judge them important or very important, while 65% of female respondents perceive them as important or very important to their lives .Men also show themselves to be relatively ambivalent towards suncare products with only 44% seeing them as important or very important and still ranking perfumes and skin care in fifth (59%) and sixth (58%) place out of seven product categories. These figures are despite an increasing awareness and concern for their appearance amongst men; especially in the 45-64 age group as they lead increasingly active lifestyles and are more conscious about their appearance and health than earlier generations.
Mergers and Acquisitions

NATURE was launched in December 2007 by some of the pioneers in the natural cosmetics industry. Their declared goal is to safeguard the highest possible standards for natural cosmetics and their ingredients. In partnership with the German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW), the first version of the NATRUE standard was introduced in May 2008. In 2009 the first products were independently certified to requirements of the NATRUE label criteria scheme for natural and organic cosmetics.

Players Specific Data (Product launch, International and Domestic Players Dominance, Sales Distribution)

New Product Launch
The new product that is launched is the Vitamin C Serum formula which combines 15% pure Vitamin C and Natural Origin Hyaluronic Acid for skin that is brighter and it feels firmer in just 10 days. This Vitamin C Serum formula has 11 ingredients is paraben free and fragrance free.Lift Activ Vitamin C Serum is a dermatologist treatment which is the cure for anti-aging routine. The first face mask formulated with Natural Origin Charcoal, Kaolin are made by Vichy to help remove impurities such as dirt, dust and pollution.This face mask has thermal water in it which helps the skin to feel fresh and soft. The Clarifying Charcoal Mask acts as a magnet which removes the dirt and extracts the toxins from the skin’s surface and reduce the outlook of pores. After application of this mask the skin feels clear , clean and hydrated.

Super cilium has launched its first line of self- care products for the eye brows. The new product launched is Browgasm range which gives a proper shape to the eyebrow. This includes a gua-sha amethyst stone designed to relieve stress in the brow area resulting in a ‘brow climax’.It will launch alongside the Face Climax Massage Oil, Seal the Deal Finishing Spray and From Nada to Ta-Da Brow Growth Serum. The founder of Super Cilium said that this gives instant relaxation to the brow and its their first launch in the beauty segment products.
Consumers can benefit from these products everyday to renew, re-awaken, and provide healthy, glowing, radiant skin and well being.”

International and Domestic Players Dominance

Products can only be exported in Europe only when they comply to the legal requirements for natural ingredients for cosmetics and EU cosmetics legislation including the criteria for substantiation of claims.
Suppliers of natural ingredients from developing countries should seek to adopt sustainability schemes, such as organic and fair trade. This improves credibility and competitiveness of natural ingredients in the European market. Expect European buyers to require more transparency and traceability from suppliers of raw materials. Suppliers of natural ingredients from developing countries should communicate with buyers on what they are doing in terms of traceability of their raw materials.
Some natural ingredient suppliers from developing countries are quite successful in ethical sourcing. Brazilian company Beraca is one of the largest producers and exporters of natural ingredients from the Amazon rainforest, which has invested in ethical sourcing projects working with indigenous communities. A member of the Union for Ethical BioTrade (UEBT), Beraca has also adopted various sustainability schemes for its raw materials. Beraca established a partnership with German chemicals company Clariant, which is actively looking for partners that practise ethical sourcing of raw materials. In addition to Beraca, Clariant has also partnered with South Korean company Biospectrum, which specialises in natural extracts from plants from Jeju Island, and Martina Berto, a cosmetics company from Indonesia.
Recent technologies, such as blockchain, present a potential solution to improving traceability and enable faster responses from supply chain actors. According to Ethical Corporation, traceability and environmental concerns remain as key issues for 30% percent of organisations in the coming years. Suppliers in developing countries involved in ethical sourcing are likely to find good business opportunities.
C-Beauty is also on the rise is more visible in the local skin care market. Chinese brands are trying to make their position in the European cosmetics market.

Sales Distribution

Mobile technology and internet have made customers and raw materials accessible for buying products. Increased competition among the suppliers is the main scenario for buying of products. This scenario presents potential opportunities for natural ingredient suppliers in developing countries.
The growing use of mobile devices has broadened consumer access to information. A number of mobile apps and tools now exist to help consumers make more environmentally friendly choices, such as ThinkDirty and EWG Healthy Living App. Millenials and Generation-Z consumers tend to form the demographics using these apps, so this trend is expected to be more prominent in the future. Supplier can use these sites through the mobile to make access to the European market.

In another technology related development, several online platforms now connect ingredient suppliers with the makers of finished products. Online platforms, such as Connature and Neat Wholesale, give raw material suppliers in developing countries access to a global market of cosmetics companies. On the other hand, they increase competition, which may force raw material prices down. Online platforms for raw materials are expected to be more common in the future. However, the growing demand for transparency and traceability may stop them from replacing traditional ways of sourcing in the near future. For now, online platforms can be used to trade smaller quantities of raw materials.

Europe has some of the tightest regulations for cosmetics in the world. Natural ingredient suppliers must comply with these regulations to ensure market entry. They also need to be up to date with regulation changes to prevent losing market access. Regulations tend to become ever more stringent, which can affect many exporters in developing countries. Suppliers of natural ingredients from developing countries need to stay up to date on regulatory changes, including by following market-related news and staying in regular contact with buyers about legal requirements.
In Europe, the use of hazardous chemicals in cosmetics is regulated under the REACH Regulation, which EU importers must follow. The EU banned the use of animal-testing methods on cosmetic products in 2004 and in cosmetics ingredients in 2009. Several European countries have also banned the use of micro plastics in cosmetics and personal care products, including the UK, France, Finland, Norway, Sweden, Denmark and Luxembourg.

European companies also need to comply with legislation on access and benefit sharing (ABS). This is most relevant for natural ingredients sourced from developing countries .
The tight regulatory regime in Europe can be a major hindrance for raw material suppliers in developing countries. The US and Asian markets have lighter regulations and are therefore easier to access in terms of legal compliance.

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• Facilitate decision-making based on strong historic and forecast data for Europe Face Cosmetics Market
• Develop strategies based on the latest regulatory framework
• Position yourself to gain the maximum advantage of the Europe Face Cosmetics Market’s growth potential
• Identify key partners and business development avenues across the globe
• Respond to your competitors’ business structure, strategy and prospects’s growth potential