According to Goldstein Research, “Rising urbanization and decline in dependable public transport system has led to the rapid growth of non-conventional modes of public transport, initially provided by the shared vans and mini buses and more recently by motorcycles, which led to the rapid growth of two wheelers market in Africa." Unlike cities in Asia, ownership of two-wheelers as a personalized vehicle is very small in sub-Saharan cities. However, over the past few years there has been significant growth in the usage and sales of motorcycles as a commercial public mode of transport.
Africa Two Wheelers Market Summary
The Africa two wheelers market is segmented based on vehicle type and by fuel type. Vehicle type segment is further bifurcated into motorcycles, scooters and mopeds. In 2016, motorcycles accounted for the highest revenue share of more than 58% of total two-wheelers market owing to high fuel efficiency of motorcycles and low cost as compared to costly passenger cars in Africa.
Africa two wheelers market accounted for USD 4.6 billion in 2016 and is expected to reach USD 9.3 billion by the end of forecast period i.e. 2024. Further the market is anticipated to expand at a compound annual growth rate of 9.1% over the forecast period i.e. 2016-2024.
Geographically, Ethiopia represents vast opportunity for the growth of two wheelers market in the country. Ethiopia is one of the Africa's most impressive growth performers over the last decade averaging 10.9% growth between 2005 and 2016, with GDP of USD 63 billion in 2015. Ethiopia has the lowest motorisation rate globally, with only two cars per 1000 inhabitants in 2015. There is no official data available for the sales of two wheelers in the region, it is however estimated that around 8000 two wheeler vehicles are bought in Ethiopia each year. Ethiopia's automotive potential is underpinned by the state-driven economy and the regional government which is likely replicate success China of the mid 80's and likely to boost two-wheelers market in coming years. On the other hand, Kenya Motorcycle Market is witnessing huge growth opportunity in Africa Two Wheelers Industry.
Two wheeler manufacturers focusing on untapped opportunities in Africa
Global leaders of two wheeler vehicle manufacturers such as Honda, Yamaha and other prominent vendors in India, finding the huge competition in Asian market that is close to saturation point are breaking new grounds in markets such as Latin America and Africa. Rising labor cost in China, is helping the Indian manufacturers in this cause. For instance, Bajaj Auto Ltd. A leading manufacturer of motorcycles based in India is the market leader in Nigeria, one of the biggest markets in Africa. Bajaj sells around 35,000 motorcycles per month against rival Honda Motorcycle's 6,000 to 7,000 units.
Africa Two Wheelers Market Report contains detailed overview of the Africa two wheelers market in terms of market segmentation by vehicle type , by fuel type & by region (Kenya, Nigeria, Uganda, Ethiopia, Egypt, South Africa, Morocco & rest of the Africa)
Further, for the in-depth analysis, the report encompasses the industry growth drivers, market challenges, risk analysis, market attractiveness, BPS (Base Point Scale) analysis, Porter’s five force model and SWOT analysis.
Africa Two Wheelers Market Report also provides competitive outlook of some of the major players which includes profiling of companies such as Ducati Motor Holding S.p.A., Hero Motocorp Ltd., TVS Motor Company, Bajaj Auto Limited, Suzuki Motor Corporation, Harley-Davidson, Inc, BMW AG, Honda, Kawasaki, etc. The company profiles include business strategy, geographical revenue distribution, major information of the companies which encompasses business outlook, products, services and industries catered, financial analysis of the company and recent developments.
Overall, the report represents comprehensive synopsis on the Africa two wheelers market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
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