According to Goldstein Research, “Rising consumer awareness regarding health and safety of food products is the key factor which increasing the demand for fresh food packaging market in Europe and eventually fuelling the growth of Europe fresh food packaging market. Visual appeal and convenience features such as portability, ease of accessibility and disposability are likely to boost the expansion of fresh food packaging market in Europe.
Fresh Food Packaging Market in Europe
The Europe fresh food packaging market is segmented on the basis of application and by packaging type. Application is further bifurcated into poultry & meat products, dairy products, produce (vegetables and fruits) and sea food. Produce occupies largest revenue share of Europe fresh food packaging market followed by dairy products. Rising prevalence of health related issues is increasing the consumption of fresh vegetables & fruit. Moreover, growing demand of raw meat and poultry is likely to propel the market share of poultry and meat products over the forecast period.
Based on packaging type, flexible packaging accounted for 55% revenue share of Europe fresh food packaging market in 2016. Increasing demand of stand pouches and cost effective packaging is expected to increase the demand of flexible packaging during the forecast period.
The Netherlands is the fastest growing country for fresh food packaging market in Europe, owing to the rising consumption of dairy and meat products in the region. The Netherlands accounted for 17% revenue share of Europe fresh food packaging market in 2016 and is projected to grow at a CAGR of 3.0% during the forecast period.
Fresh food packaging will be more active
Smart packaging or active packaging technology is a latest trend which helps to improve food quality, maintain freshness and extend the shelf life of product. CO-MAP (Carbon Monoxide-Modified Atmosphere Packaging), vacuum skin packaging and nano-enabled technology are adopted by leading vendors to maintain the hygiene of products and to provide eco-friendly packaging.
“Europe Fresh Food Packaging Market Outlook 2024” contains detailed overview of the Europe fresh food packaging market in terms of market segmentation by application and by packaging type.
Further, for the in-depth analysis, the report encompasses the industry growth drivers, market challenges, risk analysis, market attractiveness, BPS (Base Point Sacle) analysis, Porter’s five force model and SWOT analysis.
Europe fresh food packaging market report also includes competitive outlook of some of the major players which includes profiling of companies such as Amcor Limited, DS Smith Plc, DuPont, International Paper Company, Smurfit Kappa, BALL Corporation, COVERIS, Mondi Group, Ultimate Packaging, PP Global, Bemis Company Inc., Packaging Corporation of America, Sonoco Products Company, Graphic Packaging International, Inc, Sealed Air India Pvt. Ltd., Pactiv, Anchor Packaging Inc. and Bomarko Inc. The company profiles include business strategy, geographical revenue distribution, major information of the companies which encompasses business outlook, products, services and industries catered, financial analysis of the company and recent developments.
Overall, the report represents comprehensive synopsis on the Europe fresh food packaging market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
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