According to Goldstein Research, “Rising e-commerce business and growing demand for stationery products owing to growing number of offices and educational institutes are the major key factors driving the growth of online stationery sales." Rising number of online portals and e-commerce sites which are providing wide range of stationery products has significantly pushed the growth of India online stationery market. Online stationery products such as novels and premium writing instruments are majorly popular among youngsters and the demand is growing majorly in tier-1 cities of India.
“India Online Stationery Market Outlook 2024”
The global Indian Stationery market is segmented based on products and by end users. End users segment is further bifurcated into education sector and commercial sector. In 2016, education sector accounted for the highest revenue share in India stationery market with more than 48% revenue share. Office stationery is one of the fastest growing segments in stationery market. According to reports there will be more than 10,000 new startups by the end of 2020 employing more than 200,000 people building up smooth pavement for the India online stationery market.
Indian online stationery market valued for USD 3.1 billion in 2016, in which online sales of stationery products accounted for roughly 15% market share of total revenue generated by stationery industry. Further, the online stationery market in India is expected to expand at a CAGR of 15.6% over the forecast period i.e. 2016-2024. Online stationery market growth can be majorly seen in tier-1 cities of India owing to presence of large e-commerce consumer base, which majorly prefer buying premium stationery products such as books, novels, writing instruments and gifting cards. Tier-2 cities in India will be witnessing robust growth in online sales of stationery products on the back of rising e-commerce business in these cities. By 2024, approximately 45% e-commerce revenue will be generated from tier-2 cities in India.
Growing E-Commerce Business: Major Impel
Rapidly growing e-commerce business in India has opened the vast opportunities for the market players. Entry of big market players in online B2B sales of industrial equipments and office stationeries has significantly boosted the growth online stationery market in India. For instance, Tolex, a B2B commerce company collaborated with Google to increase traffic to its site and drive sales. On the other hand, India's book market currently accounts for USD 3.9 billion making its sixth largest book market across the globe. Further, books have emerged as an important category for e-commerce business, accounting for more than 15 % of the overall e-commerce trade, just losing behind electronics (34%) and apparel and accessories (30%).
“India Online Stationery Market Outlook 2024” contains detailed overview of the India stationery market in terms of market segmentation by products and by end users.
Further, for the in-depth analysis, the report encompasses the industry growth drivers, market challenges, risk analysis, market attractiveness, BPS (Base Point Scale) analysis, Porter’s five force model and SWOT analysis.
India Online Stationery Market Report also provides competitive outlook of some of the major players which includes profiling of companies such as Blue Bird, ITC Classmate, Camlin Kokuyo, Office 1 Super Store, JK Paper Limited, G.M Pens, Faber Castell etc. The company profiles include business strategy, geographical revenue distribution, major information of the companies which encompasses business outlook, products, services and industries catered, financial analysis of the company and recent developments.
Overall, the report represents comprehensive synopsis on the India online stationery market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
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