According to Goldstein Research, “Chinese manufacturers are expected to witness astounding growth for smartphone market due to the rising demand for affordable android based smartphones. Moreover, change in government policies is playing a vital role in smartphone market particularly in developing nations. For instance, Indian government has recently implemented GST which led to decline in the price of smartphones. Major players such as Apple and Samsung also decrease the prices of their products which has significantly impacted the market demand of smartphone in India. In 2016, approximately 62.5 million new mobiles subscription accounted globally out of which more than 20 million subscriptions were from India. ”
Global smartphone market is segmented on the basis of price, by operating system and by distribution channel. Based on operating system (OS), Android occupied the largest share of smartphone market followed by iOS in 2015 in terms of volume. In 2016, more than 75% of android based operating system smartphones were sold. In North America region, android based operating system smartphones were accounted for 48.0% share of total North America smartphone market. In 2016, there were over 90 million people who are using iPhone in the U.S... However, growing sales android based OS in developing countries is likely to propel android OS market during the forecast period.
North America smartphone market valued USD 90.85 billion in 2016 and is anticipated to grow at healthy rate over the forecast period. Rising number of users for smartphones in the U.S. and Canada are expected to contribute in the expansion of smartphone market in the region.
AR technology: Forthcoming future for smartphone
Augmented Reality (AR) is an upcoming technology which is expected to be featured in smartphones. Smartphone is a good platform to implement the AR technology as it can make availability of information more convenient. Moreover, key vendors are spending on R&D for developing flexible screens and in-built projector feature for future smartphones. Industry players such as Nokia are investing in their concept device named Morph to develop it as a wearable smartphone. In 2010, Samsung Galaxy Beam was launched with in-built digital light projection (DLP) and wide video graphics array (WVGA) projector feature. Moreover, seamless voice control feature of smartphone may bring new level of interactions amongst users.
“Global Smartphone Market 2024” contains detailed overview of the Global Smartphone Market in terms of market segmentation by components, by technology and by end-user.
Further, for the in-depth analysis, the report encompasses the industry growth drivers, market challenges, risk analysis, market attractiveness, BPS (Base Point Sacle) analysis, Porter’s five force model and SWOT analysis.
Global Smartphone Market also provides competitive outlook of some of the major players of Global Smartphone Market which includes profiling of companies such as Gentex Corporation, Magna International Inc., Samsung Electronics Co. Ltd., Toshiba Corporation, Panasonic Corporation, LG Electronics, Pro Display, PERSEUS MIRRORS, Keonn Technologies, actiMirror, ELECTRIC MIRROR, Ad notam AG, OAK LABS, MemoMi Labs, Alkè, Tech2o, Evervue Inc. and Séura. The company profiles include business strategy, geographical revenue distribution, major information of the companies which encompasses business outlook, products, services and industries catered, financial analysis of the company and recent developments.
Overall, the report represents comprehensive synopsis on the Global Smartphone Market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
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