The food and beverages industry is seeing a massive shift in terms of consumer attitudes, competition and costs of production. Changing consumer views regarding what is healthy and what is not have taken a hit on processed food market as a whole. Food businesses now have to work even harder to meet the rising competition in the market and keep the consumers engaged and loyal to their brand. However, the Southeast Asian market, particularly those in India, Korea and China, for processed and ready to eat foods still holds much potential and shows hope for expansion as the number of working middle class Asians increases. This industry is certainly on a ride to change—a change that is meant to stay.
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