Being one of the most steadfast and persistent industries in the modern world, the consumer and retail industry is touching new milestones in the market landscape. New disruptive business strategies and personalized approach are the most popular tactics being adopted to catch the attention of consumers in this crowded world of retail and consumer goods. New brand entrants are more focused in their approach and are fast adapting to new technologies like cloud computing and Internet of things (Iot). The motto of “learn fast, move ahead” has definitely become the common driver for every business in this highly competitive industry. The future definitely holds much promise for this one!